Businesses everywhere - large and small - are already investing millions of marketing dollars in mobile marketing. Consumers can be marketed to wherever they are because most people have their mobile devices with them all the time. This provides a tremendous opportunity to provide location-specific, extremely relevant and valuable content to your customer.
One of the ways to do this is text message marketing. Text message marketing is quickly becoming the most effective way to boost revenues for large and small businesses.
As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign. |
Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products. |
With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to your store on slow nights (“Make a purchase within x hours, and receive a xx % discount!”), or clearing out overstock items before end of month. This is the new “Blue Light Special”! |
Mobile marketing can be used for a wide range of purposes: announcing new product, one-day specials, new store openings, special events etc. Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications. |
The most important part of the whole process is to get your customers' permission to send them text messages. It would be disastrous to have a customer feel like he was being spammed by you, and there are laws against it as well. Cell phones are very personal to people. This means that they will be extra unhappy if they receive unsolicited messages, but it also means that they will pay more attention to the messages that they agree to receive. This is what makes text message marketing so powerful. JetM makes it easy to ensure you are only sending messages to customers who have actually REQUESTED to get text messages from you.
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